Marketing Content Examples For B2B Businesses
The best marketing content resonates with consumers at an emotional level. It offers fresh ideas and insights that help people to solve their problems.
Whether it's a captivating video or an in-depth white paper, the best marketing content is valuable to its audience and reaches its branding goals. These eight examples of brand-name content that work can be a great way to learn.
Blog Posts
Blog posts are a popular kind of marketing content that companies use to share insights or thoughts on their website. They can be about any topic or query and are usually educational in the sense that they are educational in. They may include audio, video, polls, or images to make the content more interesting. This can improve on-page SEO (search engine optimization).
The process of creating blog posts that are high-quality begins with conducting market research in order to uncover and confirm a few important facts about your audience. Once you have an understanding of your audience, you can begin brainstorming and writing.
Common types of blog posts include how-to posts, listicles as well as infographics and curated collections. Writing these kinds of blog posts ensures that your website is full of variety and provides the value that your audience expects to discover when they visit.
A how-to blog post like this one can teach your audience new techniques and assist them in solving a problem. This makes it an essential piece of content for marketing that keeps your readers engaged. A"curated list" is a form of blog post that uses a variety of real-world cases to support a specific point. This kind of blog post could also be employed as a marketing tool to increase brand awareness and credibility.
Case Studies
Case studies are not as sexy as a popular blog post however they are one of the most effective marketing pieces you can create. They're great for showcasing your expertise and building trust with potential customers. A well-written case study can help your audience to solve a particular problem by demonstrating how your product or service helped a prior customer resolve the same issue.
You can utilize a variety of content formats to make your case studies more interesting, including videos and infographics. Be careful not to turn your case studies into advertisements because this could damage the credibility of your company. Create resources that empower and inspire your readers.
You can also use case studies to showcase testimonials from clients and user-generated content. This helps build trust and makes your website more credible. UGC is most effective when it is supported by data.
White Papers
Unlike blogs and feature articles, white papers are typically longer-form and provide greater depth of research and information. B2B businesses use white papers to demonstrate thought leadership or to provide unique perspectives to help readers make buying decisions, gain knowledge about the field, or to solve business issues.
They are an excellent tool for building trust among casual readers, and positioning companies as experts in their field. They also aid in guiding potential customers through the sales funnel.
White papers can take various forms, but the most effective ones are created to specific audiences. This means everything from the tone of voice to distribution strategy should be tailored to your ideal reader.
White papers often share research findings, but they can easily be a bit too much in the realm of theory without providing readers with practical applications. To avoid this, backgrounders and solution-oriented white papers should incorporate some form of success story to keep readers interested. White papers are increasingly incorporating interactive designs. They allow readers to filter charts and data tables to focus on the information they need and make it easier for them to digest the information at a high level and navigate through the sales funnel.
Videos
Videos are an effective way to communicate with your audience. They're an excellent tool to market your company in a dynamic and engaging manner. They're perfect to capture the attention of your customers and presenting complex concepts with ease.
best content marketing software , tutorials, and demonstrations are a few of the most popular video types. These videos are created to assist your customers in learning about your products and services while also enhancing the loyalty of your customers.
These videos are an excellent way to showcase your industry's expertise and can be utilized on social media, as blog posts, or as part of a sales presentation. These videos can be an excellent tool to connect with your audience. Particularly, if they're relevant and connect to current events or cultural movements.
You can use testimonials to increase confidence in your brand and inspire new customers. You can ask your current customers to share their experiences with your brand, or hop on Reddit and organize an AMA (Ask Me Anything) session. You can also create screen share videos and how-to videos titled around specific pain points. If you have an ecommerce solution that can help small to mid-sized companies manage their online stores, title your video "How to Create Shopify Store". This will aid in ranking it on search engines.
Testimonials
Testimonials can also be used as social proof that helps people trust a company. They can be in text or video format, and are a great way to increase sales and improve a business's online image.
Testimonial marketing content is a great option because it focuses on the unique requirements of each client and how the product or service helped solve these issues. It also helps establish credibility for the company because it shows other people have used the product.
If you choose to use testimonials make sure that they contain the name, company, and the title of the person. This will enhance their credibility. Make the testimonials as personalized as possible by including an image of the person who wrote them. This can help create a connection between the consumer and the brand.
You can add testimonials to other pages on your website. Some companies have a separate page for testimonials, but you can also include them in other pages. For example when a testimonial is about an item it can be displayed on the product's check-out page. This will stop the testimonials section from being less frequently visited than other pages, but still offering the same social evidence.
Interactive Landing Pages
Interactive elements on landing pages increase the engagement of visitors. This type of content can help your brand reach its goal of turning visitors into leads. Interactive pages are more engaging than static pages using the standard sign-up form and marketing content.
This interactive landing page for Mooala's dairy-free milk uses a playful approach in order to keep the customer interested. The page also includes a simple form with multiple options for signing up, shortening the conversion path even further.
Another example of a landing page that is interactive is this one from TransferWise which is a money transfer service. The first screen provides real-life stories of success and social proof to convince prospective customers that the service is worthwhile and allows them to complete a simple form to find out more details about how the service works.
A landing page can be an excellent method for B2B marketers to build a list. In exchange for contact information you can offer a webinar or eBook or free trials, or other content that will draw people to sign up.
Headache Trackers
Content should inform users about headache triggers and the best way to treat them, in the initial phase of consideration. Examples include infographics that provide information on the most common causes of headaches, or white papers that share proprietary research on the science behind headache cures. White papers often require users to provide their email address to gain access. This helps build confidence and credibility for the brand with prospective customers. Minen says that headache trackers, which allow users to monitor their stress levels and food intake, can be beneficial during the research stage. Minen warns users to be cautious when drawing conclusions based on the information from the tracking. It might not be an accurate reflection of headache triggers.